Charlotte Tilbury: Winter Wonderland

The campaign aims to incentivise in-store shopping and drive consumer engagement at Charlotte Tilbury’s Covent Garden flagship store. The ‘Christmas Wonderland’ concept involves transforming half of the store, the prototypes of the campaign were created using Blender software. As consumers enter, they are greeted by a large rose gold Christmas tree displaying limited-edition Christmas products. To the left, there is an interactive memory game where consumers must remember the position of the products and create a match between two, to win limited-edition products. There is also a wheel of Christmas fortune, that provides consumers with the opportunity to win a free masterclass, £10 off, or the full Christmas collection. The final game involves consumers throwing ‘snowballs’ into the bucket, and if successful, they can win.